After Phillip Schofield’s dramatic exit earlier this year, Holly Willoughby has become the sole shining star of This Morning. As ITV bosses realise she’s at the heart of the show’s success now, they are preparing to make her an offer that she can’t deny. Holly is currently on a break from the show and will be making a comeback on September 4.
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Her return comes after an eight-week break with her TV producer husband Dan Baldwin and three kids.
This Morning’s Holly Willoughby set to receive a huge pay raise
She would be starting the new edition alongside viewers’ favourite Alison Hammond for the first two days. According to The Sun, ITV chiefs are ploughing in £250,000 to kickstart the relaunch, combining big-name guests with added glitz and giveaways.
The new makeover of This Morning will make it a ‘really positive show with fun stories and nothing dark or depressing.’ Holly, who currently makes £700,000 a year from the show, will be joined by a rotating cast of presenters from Monday to Thursday. A TV source said:
Holly is at the heart of the show’s future and success and ITV execs want her to steer a steady ship out of a rocky year.
It’ll be a strong start with Alison, kicking off as a dream team.
Holly’s pay deal is up for negotiation in a few months so they are putting together a lucrative package that will reflect her added responsibility without Phil, and they are prepared to go up to £1million a year.
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This Morning’s new makeover
After the Phillip Schofield scandal, show bosses are keen on returning This Morning to its former glory. The source revealed:
They are giving the show a massive push with really positive, fun stories, nothing dark or depressing.
Producers will splash the cash on showbiz guests, and exclusive human interest stories.
Viewers can expect lots of glitz and glamour. But Holly will definitely be the jewel in their crown.
Apart from this, a new Glam Van segment will see fashion expert Gok Wan travel to the UK to film doorstep makeovers. The source added:
It’s a really luxurious idea and will have a heartwarming message.
Gok is a seasoned pro at makeovers and has brilliant energy. He can’t wait to get stuck in.
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The Sun: Holly Willoughby set for huge new This Morning pay deal as she takes her place ‘at heart of the show’s future’
