I’m A Celebrity 2023 may have crowned Sam Thompson as the winner of the jungle, but it is Tony Bellew who has become the star of the show. While many people knew about it, many who have been away from the boxing world found him to be a new name who they loved and adored.
Discover our latest podcast
Seeing the high stakes of his popularity, professor Jonathan Shalit OBE - agent to the UK's biggest stars and chairman of InterTalent - has revealed how he thinks Tony's universal appeal could see him rake in a slew of seven-figure sums.
I’m A Celeb Tony Bellew set to make £ 3 million
I’m A Celeb viewers loved Tony’s presence on the show - with his quirky remarks and love-hate friendship with Sam Thompson. Even after entering the jungle as a late entry, Tony was able to make a big space in viewers’ hearts and secure second position on the show.
Speaking about his popularity on the show, Jonathan said:
Tony Bellew is the revelation of this years I'm A Celebrity. Tony has become a national treasure with the world at his feet.
Brands and commercial opportunities across the board will be lining up for Tony’s signature.
I estimate he will earn three million pounds in the next 12 months and over 10 million pounds in the coming years.
The expert insisted that a ‘new wave’ of people had discovered Tony for the first time as there were many viewers who were unaware of his boxing achievements. He added:
People love discovering someone new and Tony has been the big discovery of this series for those not in the boxing world. We have loved Tony’s jungle journey.
This comes after Tony revealed on Good Morning Britain that he was convinced by his close friend Mike to be on the show and he had no personal interest in being on the show. He revealed:
Mike talked me round and said ‘go in there because no one really knows you.’
And I didn’t care if people knew me, I wasn’t that bothered, and I wasn’t sure if people were ever really gonna like me because the persona of me is just I’m a maniac who punches people in the face.
But the truth is I’m a normal person, I’m the exact same as every person watching now, the only difference is I used to punch people in the face for a living.
Well, that’s gone now. It’s been five years since I’ve done that and you’ve just seen me. So I guess people like me for me.
Read More
⋙ I'm A Celeb: This Good Morning Britain star Richard Arnold teases he could be on ITV next year
⋙ Sam Thompson’s own TV series to luxurious brand deals, his career graph revealed after I'm A Celeb
⋙ Tony Bellew: This is how much the former boxer is worth
Source Used
The Sun: Tony Bellew ‘set for £3m payday after I’m A Celebrity jungle success’