Meghan Markle accused of using children to promote brands by royal experts

Meghan Markle has sparked a wave of reactions with a tender snapshot of her children Archie and Lilibet shared just as her digital storefront was being launched.

royal experts accuse Meghan Markle using children image profit business USA
© Karwai Tang / Getty Images
royal experts accuse Meghan Markle using children image profit business USA
ROYAL CHILDREN THEN VS. NOW

Since her big comeback on Instagram on 1 January 2025, Meghan Markle has been making an increasing number of online appearances. A new account soberly named ‘Meghan’, a teaser for her Netflix series With Love, Meghan and the launch of her lifestyle brand As Ever... The former Suits actress is everywhere. Very active on Instagram, Meghan Markle regularly posts photos of her daily life, always blocking comments.

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And recently, her children Archie and Lilibet have been appearing more often, but always from behind or in candid snapshots.

The Duchess rarely shares snapshots of her children

On International Women's Day on 8 March, she had already shared a tender photo of Lilibet snuggled up to her daddy. On Monday 24 March 2025, she shared another photo taken in her garden: Meghan carries Lilibet in her arms while Archie clings to her leg. You can see their adorable red hair, clearly inherited from Prince Harry. It's a candid moment, straight out of a fairytale. The caption? ‘Every day is a love story’.

Meghan Markle's latest photo with Archie and Lilibet has people talking

But no sooner had this publication been posted that the internet went up in flames. And the reason? This lovely moment shared by the Duchess of Sussex came barely an hour before the official launch of her digital storefront, where she sells her jams. While the message is touching, some see it as yet another marketing strategy.

Journalist Tom Bower, always very critical of Kate Middleton's sister-in-law, was quick to react in the Mail Online:

The main charge against Meghan is hypocrisy and crude profiteering from her title. Every venture she tries - TV, politics, philanthropy, books, food and clothes - is ridiculed.

He went on, saying:

Obsessed by being 'a Mom', constantly speaking about 'cooking breakfast for my kids', Meghan is scraping the barrel for sympathy and support from American mothers. It's hard to believe that holding her children to promote her clothes won't stop her credibility sliding deeper into the mud.

A view shared by Richard Fitzwilliams, an expert on the monarchy:

The Sussexes know anything which involved Archie and Lilibet is news. They are obsessive about privacy except when it suits them. She is ruthless.

One photo too many for some, a simple springtime wink for others... Whatever the case, Meghan Markle is not done making headlines.

This article has been translated from Voici.

Read more:

Meghan Markle is making big moves in 2025 - sources claim she wants to be a billionaire

Meghan Markle on the Sussex name and how it's 'part of her love story' with Prince Harry

Meghan Markle renames lifestyle brand: Why 'American Riviera Orchard' is now ‘As Ever’

Sources used:

Daily Mail: Duchess of Sussex is accused of using Archie and Lilibet as 'clickbait' in an 'act of desperation' to promote her new 'Meghan's Mall' digital shop

Instagram: @meghan

Prince Harry reveals children Archie and Lilibet have been 'blessed' with Meghan Markle's long hair Prince Harry reveals children Archie and Lilibet have been 'blessed' with Meghan Markle's long hair