Love Island, the UK’s most-watched reality TV show, has remained at the core of heated controversy since the return to our screens and it’s clear ITV bosses are attempting to tread carefully.
Discover our latest podcast
Not long ago, Sherif Lanre, the professional rugby star, was immediately removed from Love Island for breaking a villa rule. Eventually it was released that he kicked Molly in her Poonany and then boasted to a fellow islander that the move was a “c*** punt”.
Therefore it seems only right that new-arrival Arabella faces the same fate for plugging Montana Brown’s swimwear collection despite being warned against it in prior contracts.
In last night’s episode, she could be seen wearing a black belted swimsuit with cut-outs from her friend’s line and Montana took the opportunity o tell Twitter: “When you see @swimsociety make an appearance on @loveisland.”
The contract read and signed by all contestants includes, “You will not advertise, mention or ‘plug’ any product or service… (except as directed by us)…You warrant and agree that you…haven’t done any kind of product placement deal or deal to wear certain bramds of clothing or jewellery in the Programme.”
Check out the video to find out more!
If you're enjoying the new series, why not treat yourself to one of these personalised Love Island water bottles or the official Love Island game on Amazon?
As an Amazon Associate Ohmymag earns from qualifying purchases.
