Married at First Sight UK on E4 has roared ahead in ratings even more than Big Brother UK. The show has achieved its highest ratings ever in history despite Big Brother’s return hype and a clash of screening times. Both the shows air at 9 PM - MAFSUK on E4 and Big Brother UK on ITV.
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MAFSUK beats Big Brother UK in terms of rating and viewership
According to The Sun, even though Big Brother is revived after five years, MAFS has even beat the iconic reality programme's early ratings figures for October 12. In its first two weeks, MAFSUK averaged 2M individuals an episode and a jaw-dropping 1.2 billion minutes viewed across all platforms.
Meaning, there was a 20% increase from the last series. This comes as the marriage and relationship scandals are favoured by ‘6-34-year-olds as E4 was the #1 channel with 16-34-year-olds during MAFS UK’s launch in the 9 PM slot.’
This comes as no surprise as the show is currently undergoing lots of drama including cheating scandals and bullying rows. The first two weeks of MAFS UK saw an eye-watering 49% increase in streaming views.
Karl Warner, Head of Youth and Digital at Channel 4 said:
Not only is this year’s MAFS UK the biggest ever series with more episodes and more couples, but we’ve had our biggest EVER MAFS UK launch on E4.
The first two weeks have seen millions tuning in for each episode and an amazing young share that helped crown E4 as the number 1 channel for youngs in the 9pm slot.
There’s plenty more drama to come, so stay tuned!
Meanwhile, the new Big Brother UK has been struggling to gain the same acceptance from people. From contestants to Big Brother’s voice and changed eviction routines, fans are still adapting to the new BB and not enjoying it as much.
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⋙ MAFS UK groom almost 'quit' show because of manipulative cast members: 'Everyone is coming for you'
⋙ Big Brother UK fans outraged as live audience were asked not to 'boo' during the show
Source Used
The Sun: MAFS gets record-breaking ratings as it overtakes Big Brother amid relationship scandals
