We'll be honest, they weren't one of the couples we'd really expected to last outside of the villa. However, Sam and Georgia seemed to be proving us all wrong as they outlasted both second-place couple Paul and Laura and the popular new-Jack and new-Laura, even taking the massive step of moving in together. So the news of their split has come as a bit of a shock - especially as they were seen together looking loved-up at an ITV event on Tuesday night.
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The sudden announcement and Sam's cryptic Twitter message have led to fans questioning whether Georgia might not have been so 'loyal' after all and some of them reckon they know exactly what's happened...
Check out the video above for everything we know so far!