Having trouble choosing the perfect underwear that won’t itch, scratch, and collect dust on your top shelf? The market is flooded with choices yet it’s hard to find something that would tick all the boxes: comfort, quality, design, and price.
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We’ve surfed through dozens of brands and came across a few that women swear by. Worth every penny, they cover a lot of what your body has to deal with, from skin allergies to periods.
Honest Basics: minimalist and cruelty-free wear from Germany
Hailed as one of the best ethical underwear brands Europe has to offer, Honest Basics is GOTS-certified and surprisingly affordable. Their fairtrade undergarments are made from ethically sourced, cruelty-free, and PETA-approved, recycled fabrics like Tencel and organic cotton.
On top of that, you can enjoy climate-neutral shipping from Germany.
This Honest Basics Briefs 3-pack cost as little as £26.
Wuka: sustainable period underwear that is worth every penny
When it comes to the most sustainable period underwear, Wuka is the champion in creating highly absorbing ethically sourced, and manufactured products. The brand uses 100% cruelty-free and chemical-free GOTS organic cotton, tencel modal made from sustainable beech trees and econyl made from plastic waste.
Wuka ships their fairtrade products from the UK in FSC-certified packaging.
Have a good look at this WUKA Ultimate Midi Brief Heavy Flow for as little as £24.99.
Marks & Spencer Lingerie: quality underwear for any occasion and size
One of Britain’s most popular brands is known for making good underwear, from your first bra to periods-friendly panties. A huge range, attractive design, models for any purpose, organic materials, and small prices make Marks & Spencer a top choice for buying underwear online and in a store.
This comfy yet sexy Total Support Wild Blooms Non-Wired Bra Set costs only £32.
Huva Luva: made in the UK and with plenty of sexy lace options
Luva Huva’s extensive range of sustainable lace underwear is ethically manufactured in the UK using silky soft bamboo rib jersey, soy, hemp, and organic cotton. Their fairtrade collection includes lingerie, bras, bralettes, and knickers in an array of different colours.
Keep it chic and sweet or opt for too-hot-to-handle pieces like this fabulous Ivy eyelash lace brief that sells for £24.00.
Woron: no toxic dyes or chemicals and often on sale
Woron is amongst the best affordable sustainable underwear brands that constantly run sales. They are based in Copenhagen, Denmark and craft their fairtrade garments from natural breathable materials made especially for women’s comfort.
Think Lenzing Modal, GOTS-certified cotton, with no toxic dyes or chemicals.
This Organic Cotton Soft Bra core triangle bra in grey melange is an absolute bargain with its on-sale price of £22.00.
Sources used:
- Sustainably Kind Living: '21 Affordable Sustainable Underwear Brands Women Love in 2022'
- Vogue: '7 Sustainable Underwear Brands To Add To Your Lingerie Drawer'
- Who What Wear: '11 Brands That Prove Gorgeous Lingerie Shouldn't Cost a Fortune'
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