Everyone gets frustrated when prices rise, but sadly, with the cost of living crisis and inflation, this may last a while. As a result, companies are also forced to change their prices in order to stay afloat.
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Indeed Amazon UK has announced it is planning on upping its price for Prime services.
Amazon Prime price up by 12.5%
Amazon UK has decided to raise the price of its monthly subscription for Prime services, which include Prime Shipping, Prime Video and Prime Music.
The price has gone up by 12.5% or £1 as reported by The Guardian. It will now cost subscribers £8.99 a month for Prime.
The new prices will begin on September 15, or at the customer's next membership renewal date according to BBC.
Amazon Prime customers hit by massive price rise https://t.co/0Vs3n4aSYT
— The Independent (@Independent) July 26, 2022
Why has the price changed?
To justify their price increase, Amazon highlighted the fact that they have tripled the amount of Amazon original content since 2018 and improved other services and added new ones as reported by The Guardian.
A spokesman for Amazon said:
We have increased the number of products available with fast unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books
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