Iceland and Utilita’s new campaign could help you save over £600 on energy bills, here's how

Icelandhas partnered with energy firm Utilita in a joint campaign to help consumers save on energy bills.

'Shop Smart, Cook Savvy'

From early September, the ‘Shop Smart, Cook Savvy’ collaboration will 'help families better understand the cost of cooking, and to help identify the most economical cooking methods available to them to make budgets stretch further,' as reported by This is Money.

The campaign will introduce new packaging for the supermarket’s own-products that will feature energy saving cooking guidance such as energy efficient cooking methods.

It will also feature thousands of free workshops across the UK which will outline 15 ways to cut energy bills, including five ways to save up to £604 a year when cooking.

Microwaves the most economical

According to new research by Iceland and Utilita, 42% of households said they use their oven by default, and heavily depend on it for their cooking needs.

Their findings indicate that an electric cooker is the most uneconomical cooking method, costing 87p per day to operate, which equals over £316 per year.

Gas cookers are less expensive, costing approximately 33p per day to run, equalling just over £10 per month and £120 per year.

The most economical option? The humble microwave, costing 8p per day to operate, equalling 58p per week, only £2.50 per month, and £30 per year.

Food packaging to reflect more economical cooking methods

Utilita Founder and CEO Bill Bullen said, as reported by City A.M.:

For as long as we can remember, our kitchens have been designed around the oven being the main cooking method, which isn’t the case for many households today.

Much more economical cooking appliances such as air fryers, slow cookers and microwaves have become increasingly more popular. However, the cooking instructions on food packets haven’t reflected this.

Utilita’s sustainability lead Archie Lasseter added:

As experts in energy behaviour change, we know that consumers need to know in pounds and pence what their actions will save them.

Read more:

⋙ Iceland handing out £30 vouchers, are you eligible?

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⋙ Save hundreds of pounds on grocery bill: Make these simple changes today