Ikea is not the kind of store you can just pop by to buy an item whenever you like. In the UK, the flagship stores are always located a little outside the city and if you don’t have a car it’s a pain to get your purchases back home.
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But there is some good news on the horizon. Ikea has just announced that it's going to launch its first-ever store on the high street of London!
⋙ Read more: Aldi's new checkout-free store is finally open to the public
High street Ikea
The outlet store will be located in Hammersmith and will open its doors to the public on 24 February.
This is going to be unlike any Ikea store that is currently in the UK, as it follows a ‘small store’ format that will sell smaller products and decorative items. The Hammersmith store will, however, have larger items on display that can be ordered for home delivery. The Independent reported that the store will be ‘a quarter of the size of a traditional Ikea’ but will still have thousands of options that are up for purchase.
Peter Jelkeby, country retail manager and chief sustainability officer of Ikea UK and Ireland, said:
For the first time, Londoners will be able to take the Tube to an Ikea store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home.
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Ikea's deli
Ikea may be known for its affordable and quality household products, but a lot of people go there for something else entirely—their famous Swedish delicacies.
Londoners will be glad to know that the new Hammersmith store will also have its own deli which will open at 8 AM on weekdays, so so customers can grab a quick bite before starting their day at work. The deli will feature all their usual dishes, including their Smorrebrod open sandwiches, Nordic Chicken Caesar, and of course their most coveted item, the traditional meat/plant balls.
