Lidl issues urgent recall on Paw Patrol snacks over 'explicit content' in packaging

The discounter supermarket chain, Lidl has now issued a product recall because of an inappropriate link on the packaging of a popular children's snack.

Urgent recall issued on popular Paw Patrol snacks over 'explicit content' in packaging
© Ivan Romano / Contributeur/GETTY
Urgent recall issued on popular Paw Patrol snacks over 'explicit content' in packaging

The discount store Lidl is once again in the headlines. In the UK, Lidl is currently launching a product recall of a different kind, because this time it is not about pesticide residues in fruit or listeria contamination. It's because of a link on the packaging of Paw Patrol snacks that is severely problematic.

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There are several products that have been affected by this including:

  • All Butter Mini Biscotti Biscuits x5
  • Choc Chip Mini Biscotti Biscuits x5
  • Yummy Bake Bars Raspberry Flavour x5
  • Yummy Bake Bars Apple Flavour x5

Why is the Paw Patrol snack being recalled?

Paw Patrol biscuits are a great snack for children, as the little ones are big fans of this cartoon series. Especially on trips or hikes, snacks are the best helpers to keep children happy. The discount store Lidl also sees it this way and sells various sweet dishes with the helpers on four paws in the UK.

However their recent products have caused quite a havoc. On the back of the packaging, a printed URL is supposed to lead to the website of a children's fashion company. However, this link has been manipulated and now leads to a website that is not suitable for use by children. Consumer protection agency, Which?, goes into more detail in its warning on X (formerly Twitter) and even speaks of 'explicit content unsuitable for children'.

What to do if you've bought the product

If you have recently purchased the product for your child, Lidl has asked parents to return the affected biscuits to their nearest shop without clicking on the link.

The German company has not disclosed exactly what kind of content the URL leads to its product recall statement, however it has apologised for the error, saying in a statement:

We recommend that customers refrain from viewing the URL. Return this product to the nearest store where a full refund will be given.
We apologise for any inconvenience caused and thank you for your cooperation.

This article has been translated from Gentside DE.

Most recent product recalls:

FDA issues product recall on frozen vegetables over listeria contamination, here are the affected products

Tesco recalls pastry products over choking hazard: Here are the affected items and how to get a refund

Sources used:

Lidl: Product Recall

Business Insider: Lidl is recalling a PAW Patrol-branded snack because a website listed on the packaging hosts explicit content

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Lidl issues urgent recall of chocolate product over choking hazard Lidl issues urgent recall of chocolate product over choking hazard