The McDonald'sChicken Big Mac is about to hit US restaurants and we have a feeling it will be just as big of a hit as it was in the UK...
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McDonald's UK's most popular launch ever
Consisting of the exact same ingredients (minus the burger meat patties and replaced with patties of the chicken variety instead) the fast food giant will be testing out the new product in select restaurants in Miami later this month.
When it first made its appearance in the UK, the chicken burger sold out just 10 days after making its debut which the chain later revealed was most popular launch ever" in the UK and Ireland. As reported by CNN, McDonald's came out with a statement saying that it is:
always looking to give our fans more ways to enjoy the classic menu items they know and love.
The company also stressed that this trial-run would be used:
to gather feedback from both customers and restaurant crew as we consider opportunities to offer more delicious options in the future.
A strategic business move?
McDonald's CEO, Chris Kempczinski, explained that poultry-based products are a 'priority area' for the company which is why they are testing this UK favourite across the pond. He said:
Chicken continues to be a significant opportunity for us. We've got some great global equities already in our McNuggets and with McChicken, but we also have some equities in McCrispy and McSpicy that we think we've got an opportunity to do more with globally.
Read also:
⋙ Rishi Sunak reveals his favourite McDonald's food
⋙ McDonald’s Monopoly is coming back soon on this date
⋙ The Queen has her own branch of McDonald's and you can visit it
