In recent years, brands have turned their attention to inclusivity. In particular, lingerie brands are increasingly adapting to the representation of all women in society. At a time when couture and haute-couture fashion is not yet fully up to speed on diversity, Victoria's Secret is trying to remake itself and change the archaic vision of women's underwear.
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Victoria's Secret launches its first collection for people with disabilities
This desire to change the rules has been confirmed with the launch of a lingerie collection for people with disabilities. The new collection made its debut at the Runway of Dreams show at New York Fashion Week last September. The PINK Adaptive lingerie range made a much-appreciated debut, and for good reason: this is the brand's first inclusive collection. The inclusive bras, hosiery and menstrual panties feature special finishing touches such as magnetic clasps, adjustable front straps and sensory fabric. These modifications make everyday life easier and more comfortable for people with reduced mobility, arthritis, autism and cerebral palsy.
Read more:Sofia Jirau: Who is Victoria's Secret first model with Down syndrome?
Lingerie towards inclusiveness
Victoria's Secret understands today's marketing and wants to appeal to a wider audience, meeting their expectations with products tailored to their needs. The lingerie brand is revitalizing its image and wants to distance itself from the many criticisms that have persisted in recent years. As a symbol of the beauty canon, Victoria's Secret used to show only one type of physique: that of the size 0 model. Their lack of inclusion and adaptability was lynched on the web.
The entire PINK Adaptive collection offers sizes from 4 to 16. Already available on the official website and in boutiques at prices ranging from €20 for panties to €57 for bras, the brand also released a Youtube video of the new campaign 10 days ago. With the same vision of changing the codes of an entire society, Kim Kardashian had already imagined a range of lingerie specially created for women with reduced mobility, with her SKIMS brand last year.
Read more:Save money on lingerie with these affordable brands
This article has been translated from Oh!MyMag FR.
Source used:
Youtube
Creapills
